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14 Comments

  1. Hi Sandhya. Creating new codes is a genuine plea for disruption or then true relevance but impractical. Because it is impossible for brand owners to create multiple such codes. The belief is that codes are so ingrained that one cultures norms will not be accepted by another. So it leads to regional communication & advertising monies spent. Will it justify ROI?

    • freshbrew team |

      Hi Vinay. The idea is to fuel some new thinking. I believe the classic universal human truth is possibly fading away. It’s upto marketeers to evoke some inspirational, stimulating & novel truths from many sources, that can be made relevant at a larger societal level. Yes the contrary is also true. It is the era of specialization. So, it runs the risk of being interpreted either way.

  2. freshbrew team |

    Hey thanks Keeley. I’ve responded on the gmail id you provided. By all means share the info with your people. Would appreciate though if you reference the source. Enjoy.

  3. Hi,this is Keeley Brommer,just observed your Blog on google and i must say this blog is great.may I share some of the information found in your website to my local people?i’m not sure and what you think?anyhow,Thanks!

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