When packaging creates visual symphony!

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  1. Hi Sandhya,
    Great stuff!. What is the single most common thing amongst all of them is the ’simplicity’ and it attracts the most. The shelves are bursting with me-too packs and graphics and still every time you ask the brand managers or graphic designers they will tell you that they have created something absolutely stunning and innovative.

    Innovation is the new brand ambassador. Innovation can be at different levels besides only being an eye candy; cognition & perception level, tactile, performance, overall experience, brand reinforcement, anti-counterfeiting, brand pass-off, compliance, child resistant-elderly friendly, brand positioning, retail level and many more. Innovation pays; yes it does. (This is a favorite question of marketing managers :)


    • freshbrew team |

      Need for innovation is so true Shekhar. There is really so much to observe at a shopping moment. But we look at economies so often that the real purpose of re-designing a pack is forgotten. I look at the clutter in food & personal care and it’s apparent that it needs something refreshingly new.

  2. This has definitely sparked up an idea in my mind. That is a great weblog submit.

  3. Very apt insight Sandhya!
    Packaging is probably the one aspect of marketing communication that is not only extremely difficult for consumers to screen out, but it is also undeniably important in the emerging modern retail formats.

    Another interesting packaging design is that of Orangina. The pot-bellied shape of the bottle and the orangy texture to it catches attention and stimulates trial.

    • freshbrew team |

      Hi tinka…i was quite mesmerized when i saw some outstanding food packaging on one of my international trips. The retail space is so critical especially at self service stores & somehow the final mile is often smothered with short lived point-of-sale, with little regard to innovation in packaging. It would be perfect to build another brand ambassador, if we start our campaign here.

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