Social media experiences + Live experiences = Bigger beer or brand belly

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  1. Fantastic music. Butler is an australian. The need to create experiences is an old story. What i find useful is how the digital world needs to combine with this experiential world to make it a success. We say lets use digital and forget about real life. The point is the experience in real life often haunts in our dreams. That’s what stays in memory. Have you done something like this for your brands?

    • freshbrew team |

      We are in the process of doing something that amalgamates, for a couple of brands we work on. If the silos of digital etc are patched up together then the effort is quite seamless. It requires partner support and belief that effectiveness doesn’t come from evaluating the parts, like advertising, b-t-l, etc. Not yet implemented but definitely in the wings

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