Can India get real(ly) activ?

Recently a friends’ status update on Facebook read like this: “Did a fitness profiling this morning. Result = Unfit. They wasted 30 minutes of my time to state the obvious!”

So what are you doing about it buddy? Does it even bother you?

Often there are scores of excuses you hear on a loose comment about gaining a paunch or being unfit. Excuses like: Am on a desk job. Post marriage weight gain. Wife’s tasty lunch dabba everyday makes me eat too much.

Reality is that most who get aware of their body mass & unhealthy living, simply frighten themselves by knowing the facts. Or then create anxiety by reading about real life consequences. But do little!!!! Call it lack of self-restraint or just the prime of youth/mid-life, when just a glance at home-made fresh gulab jamuns gets the salivation quotient up. Excuses dominate our lives.

What lies beneath however that’s acts deterrent to weight management, is really nothing of the above. It’s more often the inertia & the looming task of managing weight through exercise, gymn visits, daily walks, cutting down comfort food etc. BIG things really, that scare BIG time.

Possibly the anxiety inhibitor is in not making the effort to move mountains but climb molehiles, one by one. And one of the earliest steps to weight management can be taken, by doing away with little things that add on the calories. That’s what Bipasha serves up in the new campaign for Dabur Real Activ juices, created by our Delhi crew.

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Snack Healthy. Stay Fit

I though Bipasha would have whipped up the ‘fitness fanatic anxiety’ but she doesn’t seem intimidating. She was honest with her ‘fat to slim’ story too. I saw just a semblance of a paunch in the ad. So she’s not lying. The brand promise is simply to balance mid-meal snacking with a healthy juice as the first step to managing weight. Now a glass of Real Activ & riding your kids’ cycle to the market doesn’t seem that difficult after all. Hey buddy you listening?

What do you think?

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8 Comments

  1. Hi Sandhya

    I guess most of us fall for the marketeer’s ‘wisdom’. Such as cigarettes make you cool. Or colas are a good vitality drink. Great for treating heartburn and general weakness.

    Sorry to state that juices (eventually) fall in there too. Juices are terrible for our body systems. It’s high glycaemic index forces the body to go on overdrive gushing insulin like a geyser within minutes of its consumption. Over time, it causes obesity (yes) and other health related problems. You see monkeys didn’t have a squeezer. So they ate the whole fruit… which was just fine. Till we civilized ourselves :-)

    There is a flip side though. As one of Cadbury’s ex-Chairman complained. Chocolates are good for you as long as you exercise. If you sit on your butt the whole day and then criticize the one piece of chocolate you had for causing you to become obese then the problem is not the chocolate.

    Notwithstanding any of above, i belong to the anti-juice brigade. But Bips is hot enough does make you want to drink it anyways.

    • freshbrew team |

      Hi Yogesh. Yes, I can see a strong anti-juice bias here. I like that marketeer’s wisdom part. But for most folks who do juice up their day, the facts with No Added Sugar juices may be worth considering. To begin with the communication above shows it as a cola & unhealthy snack substitute.

      Apparently, scientific research does not support the belief that consumption of No added sugar juices contributes to overweight problems in children or adults. In fact, research results indicate that intake of juices are linked with significantly higher intakes of nutrients including vitamin C, folate, potassium, magnesium with lower intakes of total fat, saturated fatty acids and added sugar.

      2005 Dietary Guidelines Advisory committee report states that, “with the exception of fiber, fruit juices provide substantial contributions to several vitamins and minerals”. Indicating that fruit juices excellently complement whole fruits as a part of healthy eating plan. i.e in our avatar as humans, as opposed to our simian ancestors.

      But of course Bipasha riding on the bicycle can’t be discounted. Maybe a subtle hint of a Real Activ juice+cycle diet!!!!

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