Have (fantastic) product, will (out) sell – I

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  1. Natasha Mistry |

    An apple a day keeps google at bay. I find the fight between apple & google getting wider. How different are the customers? Would the android customer be more analytical/geeky and the apple addict be more self obsessed. The brand/creator reflection is often seen in the brand owner.

    By the looks of it android is faceless but performance driven and apple is creative with a memorable face that today spells arrogance? From adulation to vanity. Are the customers too like their founders?

    • freshbrew team |

      Nice point. Got me thinking about a larger truth. That customers don’t just buy brands that reflect them. Sometimes they possibly become the brand (personalities) they own. People mould themselves around a basic good feeling they buy into and then build their stories thereon. So then yes, in many cases I would agree that customers emulate the brands’ projected personality/imagery, rather then the other classic approach to building brand image. So then could brands create the personna (even product design) basis a behaviour or then attitude that would create a cult following? Rather than just a set of benefits or role in life!!! I would definitely like to think about this.

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