What if you could not see Baywatch, but just read about it!?!

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  1. Visual energy is an execution clutter breaker. Often that is taken as the starting point rather than the creative idea itself. Today globally, it is this very concept that magnifies the brand in gaming zones, cyberspace, live action. Don’t book writers visualize every scene before they pen them too. It is prevalent whether it’s subtle or stark. It’s only quantitative researchers who work otherwise.

  2. Hi Sandhya. Nice post. Is there a role for long copy in advertising then? Except for tactical print advertising, all other media thrives on visual appeal. And the extent it can be carried to is the shock value of Benetton or that never forgettable green eyed Afghan girl from the National Geographic cover. Where does Twitter fit in? I don’t think Indians have still started tweeting even if it is 140 words only. Our SMS is full of smileys. Somehow we find a way to make it visual.

    • freshbrew team |

      Thanks Sanjeev. I totally agree that India is more visual & even more dramatic than we credit it with. Look at our architecture of bygones and our varied dance forms that use the face to express emotions. Writing is an educated man’s vocation. But a balance helps. It would help if the right & left brain simply struck the right chord as one.

  3. Very refreshing post……

  4. I thought i didn’t like the new rupee logo. But i think i do now after reading the rationale. Been too busy to even read the papers these days. Enlightening post!

    • freshbrew team |

      Prahlad the good thing is, it’s likely to be better recalled now that it has a form. And more often symbols, like brand logos stick. They obviously used crowd sourcing, but I wish they had made more noise. It could have got us all to truly own it.

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