Can brands be choreographed to Sun Signs & Planets?

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  1. Brands do rigorously follow vastu colors. Once such brand is ICICI, but of-course for their own business purpose. ICICI is very particular about their house colors used in communication across all elements. They will never ever move out of that electric orange, maroon & sometimes yellow shades. Even if there is a baby in creative, it has to wear a orange diaper. But customising services as per individual’s sunsign! not much brands would agree to it. eg: Acer been a brand moving forward in technology would find it rather difficult to explain on why they would customise product on bases of sunsign and planets.
    But yes there are group social creatures out on this planet who would welcome this idea with open arms.

    • Hi Emad. I do know that a few corporate logos of especially entrepreneur led business are evaluated for right vibes etc. But wouldn’t it be fun to do a fit of apparel styles & sun signs etc? It’s a trend in our day to day life, so why not ride the wave for brands too?!!

  2. Why not. You must include clairvoyant sea life too. We are indisputably turning to the other world for guidance & success. I seem to understand the need for such predictions. Possibly our lack of patience or then just our need for certainty. 2012, inception were future ready. So why not brands? Brands engineered to change your destiny is not a new one but this process definitely is.

    • Richard, it seems like a lucrative business deal alright. A few years back when I was working on a color cosmetics brand, a similar story was created using colors (lipstick/nail polishes) & sun signs. It was a fun experience for many women apparently.

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