Catch ‘em young. Says Aheibam Prahlad, an indulgent observer & Copy Grp Head, L&K delhi
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@Aloka @Anbuchezhian @Natasha Thanks. It indeed baffles us how quickly they learn and learn about things we never imagine they will. So I guess we need to constantly upgrade ourselves to understand them and also to be in the business of making brands relevant to our TG (these little people are playing a considerably major role in the purchase decision process across the world).
loved this article can relate to it more since my son who is not even two clearly demands maggi or bournvita for that matter! he also has his preferred crocs and wants to wear his zoo zoo t-shirt! amazing how things have changed!
Brands can also look at this opportunity just not to push their products but also see it as an opportunity to engage with the children and make them more responsible. And somewhere in categories like banking we see this already happening…. yes the reality is children are getting choosy,brand savvy etc but how do brands channelize these and make them more responsible and not just live in the times. As long as i am able to convince them or influence them I am happy…..
Aaha. Nice read Aheibam. Kids are dangerous. They have a consumerist mentality even before they desire ownership. I know a little girl who is very particular about the dress she wears when she is meeting a little boy in the building. And decides the colour when she is going to the park. Many more stories am sure for a 2 year old. Imagine how the digital age will swamp them. Virtual friends maybe?