I was married once. Now I just lease. (Quote: Lady Astor 1879-1964)

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  1. its all a bit schizophrenic … and in that sense so very much a reflection of teen behavior pretty much everywhere… so much need for freedom but also so much neediness…. (in my observations of this group …belonging comes up as the central need for these teen somethings and gets manifested in a myriad different ways : early relationships, insecurities, brotherhoods, social behavioral issues and more & more complex relationships on and off line …)

    • Hi Chewbecca. Urban teens are more homogeneous these days I think. i wonder how promiscuous is their relationship with brands today. Will loyalty programs work at all or something experiential on a regular basis will keep them coming back for more!!

  2. I think youth insights from an advertising standpoint are easy to decode. All you need to do is track the pattern at a global more so american stage. Then replicate it in India. Do you think the masses and the docomo or fastrack buyer is really enjoying impermanence in relationships? As a dollop of humor it is ok. But as a brands very foundation it seems forced. The Brief: Want 5% youth customers

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