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14 Comments

  1. Good one Sandhya. I particularly find the ESPN & Monster adverts relevant to day movements. With U2 the shock value is the only constant…his heart sings. So sunday is bloody alrite. It is of emotional significance definitely for bono.

  2. Life seems to be meaningful now………earlier all days were like blank……very fresh post….

  3. Very interesting Sandhya…. Though Friday and Thursday have been branded since your biblical days ( Good Friday & Maundy Thursdays ) brands I guess have looked at taking the rest of the days and spinning a story around them and have been quite interesting and some of them are good case studies like your Allen Solly which created a category out of Friday Dressing…

    thinking on the same lines do we have anything for January,February,March etc …….:)

    • So true Anbu. Ofcourse there is Ash Wednesday & Easter Sunday too. I have seen Vodafone use ‘days of the week’ to create engagement over many months. Vodafone Movie Tuesdays I think. It’s a good way to pepper up sales or create excitement.

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