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21 Comments

  1. Resistance to change is also a very cultural thing. What I have noticed with Indians here and abroad is that they are drowned in self pride that they are very resistant to learning and therefore saturate.In the west, humility is what pushes people to learn, accept and accomodate change and therefore the accelerated growth. It’s time we take a bow and learn to say ‘maybe’ and recognise talent around us. For starters we can learn to be less critical of competing agencies and ideas and appreciate the strengths.

    Advertising is largely become an execution of the era. Discuss a brand with any advertising professional today they only go so far as the brilliance or the failure in the execution. The brand trajectory and the how the communicaiton complements the growth of the brand in an upward direction is not a conern anymore. Brand sustainability, brand lifecycle growth are all words that exist only in the academic textbooks. It’s time both advertisers and marketers held the baton for longer than a campaign.

  2. Very well written, is full of truth and showcases all 3 sides of the industry beautifully.

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