‘Return to Innocence’ can be a new brand speak!

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  1. Sandy reading through this post I remember reading this book ” Truth, Lies & Advertising ” widely regarded as one of the best books on Account Planning by Jon Steel. Somewhere in that he writes about a study done in 1990 by the Economist that on an average the no of messages that the American consumer is exposed to was about 3000. This is way back in 1990. I am sure if one were to extrapolate that to 2010 it would be a whopping figure with the emergence of the Internet etc. He also describes that consumers have developed mental deflector shields that prevents them from taking unwanted communication. He says while advertising appears everywhere with monotonous regularity it often fails to make the necessary connections and goes on to say that If advertising were to be a person using projective technique it would be a person with a very low sperm count.

    • freshbrew team |

      Thanks Anbu…I enjoyed Jon Steel and I always recommend it to any one who believes he is all in to build brands.

      Honestly, I am sure many of us have that deflector shield. I know I do. So it’s a great start for me I guess, to work on getting myself interested to view the hoardings and ads that inundate me.

      I so totally like the projective technique results and I can see a direct link in it contributing to a fertile environment. For starters I just wish my mobile phone would stop beeping every half hour with wasted promos. Thank heavens I don’t have a BB


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