When ‘Woman Empowerment’ became the next big thing!

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  1. Natasha Mistry |

    This is cool stuff. Most brands don’t travel the full mile & the women empowerment sagas are left half way. Some others find refuge in merely mentioning it in advertising….I think Whirlpool while it played up the mother stereotype a bit much came through as an empowering product. They managed to go through with it.
    I believe both Gwyneth Paltrow and Teri Hatcher of Desperate Housewives fame have their websites targeting women. Teri’s titled ‘gethatched.com’ gives tips…to women on how keep looking and feeling great

  2. This is quite evident in the Micro-finance Industry where largely this is driven by Women Self Help Groups ( SHG ).This has transformed quite a lot of people’s lives at the bottom of the pyramid and bringing about a sea-change at the grass root . One of the serious things that brands or organizations should do is to see how to leverage the time of millions of women who are talented but get by passed as just housewives or as home-makers in this country and get them to contribute effectively though they might work out of home …

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