When brands get festive

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  1. Natasha Mistry |

    Nice one Sandhya. It’s true that many brands have festivals signed on their master plan as just a way of riding the wave. It is most obviously sales time and why shouldn’t every one clamor for their pound of flesh. But then customers like that indulgence. They want that discount. And the freebies that accompany brands. In fact if all brands did was reward them during fests I think customers would be mighty pleased.
    No brand story and selling smart. Just pure and simple chance to win a holiday to Singapore while being assured of a bike. It has its merits.

    • Sandhya Srinivasan |

      Thanks Natasha. I honestly am always waiting for festivals offers, especially when I am refurbishing my home with high priced products. But given that as a natural fallout of most brands advertising at fests, the observation was merely taking a sneak peak at some bolder approaches.

      Those that have tried to present themselves by creating a clear festive role without the promos. Who would do that really? Is it foolish or just the power of brand pull thru irrespective of the prevailing mores, I don’t know as yet. But sounds interesting.

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