In India, every individual is the HERO. The nation builder.

Aug 15, 2011 | Sandhya Srinivasan | Country Brand, David & Goliath of Marketing

21 Comments

Nesar Ahmed | August 19, 2011 at 10:24 AM

Last jumps of the athletics (Girl) is not completed, because of this looks fake smile of girl. It should be complete otherwise excellent song, music and video

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Anirban Roy | August 16, 2011 at 12:06 PM

Sandy, I have been watching the commercial for some 100th time now and every time it plays, as a ‘consumer’ and as a ‘citizen’ I am reminded of what Salim says in Slumdog – ‘India is at the centre of the world Jamal and I am at the centre of the centre.’

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- Sandhya Srinivasan | August 16, 2011 at 7:20 PM
  
  Couldn’t agree more Anirban. It’s quite a nice take I must admit. ‘Centre of the Centre’. I do remember a trainee (late teens) telling me that the younger generation will find the breakaway from an international brand, difficult to swallow. But then I realize that it’s all about the tone. And the tone with Hero is resonant with what the bulk of India (incl. young India) is trying to live by. Be it the Anna Hazare drive or then simple day to day issues.
  
  It definitely is the centre of the centre…works.
  
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gia | August 16, 2011 at 11:09 AM

The campaign could have been about doing daredevil things jumping off roofs, doing next to impossible stunts and portraying larger than life characters but Hero did not take that route…the simplicity, the honesty, the real people shown from different walks of life doing simple things, but which takes courage, keeps this real, young and very ‘anthemish’

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