Posts by freshbrew team
Is this what they call love?
Sometimes a story begins somewhere…it travels its journey…and starts meaning different things to many people. Little things in it fuel your imagination. The unspoken words…the ones spoken aloud…a glance…stolen moments…the furiously emotional outburst & then a forgiving smile… Just so much a story can tell. Isn’t this the way most memorable stories leave their indelible mark?
It isn’t about creating a fantasy world. It’s just about the fluidity of emotions. And no matter how outstanding your insight is, only the brushstrokes by a master craftsman can take it from good to sublime. At the times when he passionately crafts the story. How amazing then it is, to be a storyteller!
Movies in India especially in the recent times have deliberately played out through intelligent cinema. A refreshing change undoubtedly. But for the simple folks…
Read More
ROCKSTAR: Recommended for all who love black sugar
“Out there, beyond the realm of right & wrong, is a field. I’ll meet you there” – Rumi (translated)
To love this movie, you must travel there too. It’s a love story that takes you in the raw. I have often come prepared for the madness to hit me. DEV.D, Kaminey…they all gave me a glimpse of the chaos I’d experience. It was cinema’s best. This one was made by Imtiaz Ali right? It would soak itself lusciously so in caramel. At least in the end?!!
How wrong I was. And how much I enjoyed staying in that wrongness. I didn’t quite relate to Jab We Met…but liked the surprise of Love Aaj Kal. This one got my gut. It hurt too. I felt it. Felt Heer’s desire to be set free.…
Read More
An outstanding Creator meets his Creator. Steve Jobs, iBidgoodbye but not quite yet.
iCried today. Rarely has a perfect stranger caught me off guard like this. Then I realized I wasn’t alone. Many more through scores of bytes zipping across the smallest & fattest pipes were expressing their deepest void like never before. It seemed like a favorite toy had been pulled away from us. We were adults for God’s sake. Then why was there such an outpouring of emotions? The last time I felt sadness (like real sadness for a stranger) of a different kind was when MJ moonwalked away.
This post is a short & sweet one. Much like what Steve did to the many contraptions in our lives. Made them short, sweet & simple. The many words of gratitude continue to flow & I paused for a few moments wondering why across the world,…
Read More
Indian Cinema…riding a change of sensibilities? (A slice from the cinema pie by Sherly Mathew, Strategic Planner, L&K Mumbai)
As young pseudo intellectuals waiting to join an advertising institute, we arrived with a certain aura around us. Living up to the stereotype – a weird dressing sense, self-created jargons, anthems of a different kind (read GMD and Sutta), gyan - lots of gyan and of course love for music and movies. And this is where we also took a good hard look at cinema.
Ah! but here comes the disclaimer (I know it should logically come in the beginning but then, logic main woh magic kahan)
I am no cinema expert with intelligent sounding views. I was just fortunate to be taught by a brilliant professor who asked us to explore World cinema while appreciating Indian cinema. So what follows is my understanding/observation of what’s new and refreshing to see and be…
Read More
In India, every individual is the HERO. The nation builder.
Rings true with most I am sure. And that’s the simplicity of the approach in the new television commercial created for Hero MotoCorp. The launch timing of August 15th is also a reminder of the historic day when we (India) became 100% Indian. In mind, body & spirit. No different from the split of Hero from Honda, to build an independent identity that smells of a bold Indian flavour.
The new logo stands for the new face of India – that youthful energy and ‘can do’ spirit. It is in true sense the “Indian Catapult” which signals that while it is deeply rooted in Indian values, it is also poised to go for global expansion – a Leap of Faith.
“It is not just a change of name, it marks the ushering in of…
Read More
Subscribe
-
Sandhya Srinivasan
Charles Victor