Brewers Story
Fresh Brew is a collaborative idea box of the creative & planning folks @ Law & Kenneth Communications. We are a curious bunch of result oriented brand builders, who have been unafraid to ask the wrong & right questions, to crack some simple & effective solutions.
As an independent brand communications company in India, we plunged into a fantasy world that enriched us with innovative concepts, bright minds, the deluge of technology, culture travelers, hyperactive customers and what not. Today, if you ask for the one feeling that leads our people; it would be that we adore the brands we own and believe that if our brands win, we win. So our passion is to offer inspiring solutions that creates brand evangelists.
We are blogging because we love to chat about everything that creates happy brands. Trends are fascinating, as are myths of a country. Digital sparks excitement, like rural marketing creates possibilities. We felt that our collective chatter was so much fun & it helped to capture so many new perspectives (shed our stereotypes sometimes), that it would be stimulating to share it.
Do join the chat. Thank you for dropping by.
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Sandhya Srinivasan
Charles Victor
When you prepare coffee, and you don’t exactly know whom you are brewing it for- you don’t know if he is ‘diabetic’, you don’t know if he prefers ‘black’, you don’t know if he chooses to not blow the steam off it and would instead go for it ‘cold’; it’s just too ideal, and a lot easier, and satisfying, and appropriate, if you provide a sachet of ‘necafe classic’, a white sachet of ’sugar’ that reads SUGAR, a sachet of ’sugar free gold powdered’ with the authentic label, powdered milk, an ‘empty cup’, and leave the ‘kind of water’ for him to arrange. It might not be the best cup of coffee then, but the scope of it getting terribly wrong… is eliminated!
Interpret wisely
Would like to describe freshbrew in just a single word
“INVIGORATING” (just like a cup of hot filter kapi)
Congratulations! Its an exciting world out there. The world of brands is constantly buzzing, I mean brewing like fresh coffee. Shared ideas and a fresh perspective on how brands are shaping human behavior or the other way round makes for perfect coffee table discussion. In doing so I would believe that minds would get sharper, ideas can be better crafted and eventually the business of brand communication will shine irrespective. I hope your blog continues to engage both the advertiser and the people practising this fine art/science. All the very best and looking forward to more brew. Everyday!
Hey thanks Ram & Rajeev. We hope you will enjoy our incessant chattering.