Should advertising merely fuel our clannish behaviour or create new culture codes?


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As if linguistic borders weren’t enough, some folks in politics are creating the regional divide too for the vote bank. But if they have garnered the support of the masses, chances are it’s not a malaise restricted to the ‘estate’. Indian history has always seen a rule over several centuries by princely states. And while migrations did occur, cultures intermingled and the migrant often absorbed the city code. However, while in the past immersion into the culture of the community was natural, life in the last 2 decades has seen an emergence of regional identity crises. Triggering frantic ownership of a linguistic, cultural DNA. Push it a little further today and we hear those voices loud and clear especially in the stereotypes that advertising presents.

This is seen in many of our brand stories,…
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