In India, every individual is the HERO. The nation builder.


Rings true with most I am sure. And that’s the simplicity of the approach in the new television commercial created for Hero MotoCorp. The launch timing of August 15th is also a reminder of the historic day when we (India) became 100% Indian. In mind, body & spirit. No different from the split of Hero from Honda, to build an independent identity that smells of a bold Indian flavour.

The new logo stands for the new face of India – that youthful energy and ‘can do’ spirit. It is in true sense the “Indian Catapult” which signals that while it is deeply rooted in Indian values, it is also poised to go for global expansion – a Leap of Faith.

“It is not just a change of name, it marks the ushering in of…
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The ’sachet’ of mobile phones questions the concept of brand stature


Whoever thought Micromax would become the No.3 player after Nokia & Samsung!!! Please make way for a slew of upcoming brands that have redefined expectations in the mobile phone market. For years growth in this market was observed through increased penetration and more importantly upgradation by users up the value chain. Better features at premium prices & brand stature that ensured covert admiration from others, was the way to go. In short higher price meant a better model in every way. Of course the queues continue to inundate with every rumor from the Apple stable. And these days the Android version is creating excitement, with customers showing no concern for the premium pricing.

But there is new wave in India, where enterprising businesses have started to twist the multinational muscle to create a new…
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