Am a die-hard design lover. And it makes so much business sense if brands in modern formats with shelf clutter, find their own visual way to titillate. Many categories have very little packaging design differentiation. And brands often don’t express their positioning or brand personality through their designs. Sometimes it’s the difficultly in changing moulds, at other times adherence to category codes is key and at some other times it’s the need to preserve a design for years to come. Formulations, advertising and celebrities may change but packaging is stretched till recoveries are achieved.
Ignoring this ground reality, posted here are 10 refreshing approaches to design. Some did reach the retail shelves and some didn’t. Some are conceptual while some others, purely a launch jig. But of the lot here, most are practical &… Read More