Is ‘mid-life crisis’ only a MALE thing?


Porsche based a campaign on this insight and reaped the fruits of stoking, ‘the return of the Alpha male’. In fact the world of the Alpha Male never really disappears from the male psyche. It merely diminishes, albeit for a short while. As boys & and in their transition to adulthood, life is a series of conquests, events, discoveries…some in life and some others at work. During this time the strongest bond is often between men. As buddies. Forgiving. Ever evolving and accepting. With a common cause. Driven to succeed.

As and when the next stage of conquest is achieved….dating & marrying the girl chased, enjoying the initial months or years of becoming a father, becoming a senior executive in charge of a team….the Alpha Male starts prowling again. By middle age often, the adrenalin…
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Quod me nutrit, me destruit: Content vs. Time in the digital age


Time is finite. Content infinite. The divaesque status of the virtual space is that the content keeps coming. Refreshing, Inspiring, Connecting, Shocking, Entertaining… The impact of content in this space is limitless. Ask any disaster management team and they will rave about the instant damage control that technology, specifically the internet & mobile telephony enables.  A couple of years back an American student found his way out of an Egyptian jail when he tweeted a single word, ‘Arrested!’. The message helped him network with his contacts who helped him out. Great way to rouse a movement. I wonder what Mahatma Gandhi or Matin Luther King could have done with such possibilities.

The ‘tickle and I’ll sneeze’ effect of this world, makes us so wired that it can be overwhelming how much there is to absorb…
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