Is this what they call love?


Sometimes a story begins somewhere…it travels its journey…and starts meaning different things to many people. Little things in it fuel your imagination. The unspoken words…the ones spoken aloud…a glance…stolen moments…the furiously emotional outburst & then a forgiving smile… Just so much a story can tell. Isn’t this the way most memorable stories leave their indelible mark?

It isn’t about creating a fantasy world. It’s just about the fluidity of emotions. And no matter how outstanding your insight is, only the brushstrokes by a master craftsman can take it from good to sublime. At the times when he passionately crafts the story. How amazing then it is, to be a storyteller!

Movies in India especially in the recent times have deliberately played out through intelligent cinema. A refreshing change undoubtedly. But for the simple folks…
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Death of the brand!!!


This article is a direct outcome of the countless meetings where clients and agency have swiftly killed many ideas for the sake of building a great ‘brand’:

‘This is not my brand!’

‘Where is the brand consistency?’

‘But what is the tone of the brand?’

‘We have to define the personality of the brand.’

‘Who is the brand’s TG?’

Tell you what, the brand is dead.

There used to be a time when a brand was a cultural entity, created by a handful of people across client and advertising offices. The physique was defined, values were defined, personality traits were defined along with all other things that are put on brand identity charts in powerpoint presentations (this is the precise moment when ‘death by powerpoint’ was coined). They were defined and then they were broadcasted.…
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Why Rockstar still rocks


Here’s why I think Rockstar is gaining so much momentum, raking in the moolah and most importantly generating conversations. Both the title of the film and the director is trending on Twitter since the date of its release.
But here’s why:
1.       Junglee Jawani: there is a subtle narrative around the entire plot of a young, chauffer driven Kashmiri girl wanting to see a Hindi porn film in the porn-fested gullies of Delhi. It speaks of freedom. It speaks of challenging the status quo. And that really in more ways than one ignites and triggers her relationship with the hero.

So what’s new you may ask? Well, showing that today’s Indian woman has the freedom to opt for a sexual fantasy is bold and fearless. She might be the coy…
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Recent Comments

  • Abhay Singh: Right now, I’m like “Same here, man !” I’m a student just gave my 12th boards...
  • Abhay Singh: Loved Rumi’s quote at the end of the movie. Truly awesome movies.. Rockstar <3 <3
  • Anuradha: The best told stories whether in literature, life or visuals are the unspoken emotions. Anything overtly...
  • Ehsan Siddiqui: Hello Anirban! Many a praise for this well written article:):) I would like to bring to your notice...
  • Anirban: Imtiaz, plenty thanks for your kind comments. Glad that it made sense to the creator…Keep dazzling us...


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