Can India get real(ly) activ?


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Recently a friends’ status update on Facebook read like this: “Did a fitness profiling this morning. Result = Unfit. They wasted 30 minutes of my time to state the obvious!”

So what are you doing about it buddy? Does it even bother you?

Often there are scores of excuses you hear on a loose comment about gaining a paunch or being unfit. Excuses like: Am on a desk job. Post marriage weight gain. Wife’s tasty lunch dabba everyday makes me eat too much.

Reality is that most who get aware of their body mass & unhealthy living, simply frighten themselves by knowing the facts. Or then create anxiety by reading about real life consequences. But do little!!!! Call it lack of self-restraint or just the prime of youth/mid-life, when just a glance at home-made fresh…
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500 million & counting: Here’s raising a toast to the new digital language


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For addicts & enemies of Facebook, it is time to simply stare and wonder. Connectivity never got this mega. As of July 21st, 2010 this networking destination had all of 500 million people as members. I remember just a couple of years ago discussing the prospect of launching an Indian social networking site. There were other sites in pockets of the world, populated by specific countries etc. Data proved that the potential was vast. So a dedicated Indian networking site was inevitable. But in no time, Facebook became a pièce de résistance in the lives of many across the world. What worked? Maybe in the beginning all the crazy games did. Then along came photo albums, tagging, virtual gifts, bookshelf, drinks, text twirl, vampires etc. All the stuff that eventually got mundane, just brought…
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“This is why I love YouTube.” From the heart of Aheibam Prahlad. Copy Group Head, L&K Delhi


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YouTube has been defining the single most important thing of our lives today – sharing. In an easy to consume way. And we all love to be a part of it. You can’t deny having seen some of the most amazing videos, most hilarious ones, most touching ones, videos that you love but never know where to find or who to ask for and videos that have helped you as a professional, as a family “chef”, a parent, a geek…. And then again there have been your own YouTube moments where you play the lead. We have seen exceptionally spectacular YouTube events too, which could not have been possibly executed on any other media. YouTube Symphony Orchestra was one such surprise.

Here’s good news for all ye YouTube enthusiasts who have been meaning to…
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