Privacy be damned! The new digital age of consumerism is delectable


I continue to be enthralled by the vivid future that Hollywood sci-fi has painted for years. Populating that scenario is TED and a host of other visionaries &  products that seem to imply, that the future will have virtual highways that will read me, my emotions, my desires and what not. Of course, a lot of it is dependent on how much of my DNA I am willing to part with. And when the awesomeness of this technology gets embedded into some product/brand, then words like privacy & personal space get their moment of glory. For scores of people, brands interacting with them outside of specially designed boxes, like when surfing the net or on television or while reading up , are labeled intruders of privacy. For many others, they are a welcome change.…
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Have (fantastic) product, will (out) sell – I


We are in a 21st century hyper metropolis. Where an ocean of brands greets us every day. Somewhere in the midst of it all, are a few brands that surprise all the time. They haven’t yet forgotten that they can sell a great product a millions times over. In a search for these masterpieces, a few stood out. Sharing the aura of one today.

In an era where many products have another 10 clones or where new brands come into an exceedingly cluttered category, Apple stays refreshing & differentiated.

In an era where benchmarks are set by every competitive move, Apple begins & ends with its own ‘do’s & don’ts’.

In an era where technology and not formulas rule, Apple has consistently proven its control over the former rather than be overwhelmed or caught…
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Men are back or are they?


Whether it’s a myth or reality the metrosexual male created an entirely new code of masculinity. And the burgeoning personal grooming market has been enjoying every minute of it. So taking note of the hoopla and with a portfolio analysis in tow, I summarized that a few of the brands have slotted themselves ‘lifestage wise’, focusing on the vulnerable spots in each.

Men! Vulnerable!! Personal grooming!!! What do they have in common? Easy to conclude. The most obvious weak spot was in the mating game right? And who better to plug that gap than Axe/Lynx. As always, it picked you up at the oncoming of puberty and kept the hopes riding high.

I’d like to call this code of masculinity the ‘Don Juan symptom’. It’s really about the dreamer who wants to seduce and…
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