A start…


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A simple joke makes us laugh, a simple touch heals deep wounds, a simple gesture makes us fall in love…simplicity reaps big rewards.

So wouldn’t simple ideas attract happy customers & build big brands?

We are taking a peek into many such ideas, stories & experiences that have defined the past, mould the present and will influence the future. What’s refreshing is that the concept of ideation has never been fettered by time. It’s fresh brew always.

So anything that inspires brands, human behavior, markets, creativity, innovation…anything that starts a stimulating conversation will be out here. We hope it’ll be just as exciting for you. Enjoy.

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  • Abhay Singh: Right now, I’m like “Same here, man !” I’m a student just gave my 12th boards...
  • Abhay Singh: Loved Rumi’s quote at the end of the movie. Truly awesome movies.. Rockstar <3 <3
  • Anuradha: The best told stories whether in literature, life or visuals are the unspoken emotions. Anything overtly...
  • Ehsan Siddiqui: Hello Anirban! Many a praise for this well written article:):) I would like to bring to your notice...
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