Posts Tagged "brand ambassadors"
Who will endorse the endorser?
Hey there. Am back after a hiatus I know and I must admit that this break was so totally worth it. It does refresh you and your thoughts. And let’s you discover at leisure, a lot of new things to nibble on. Today I have one such nibbler that should tickle you too. ‘Who will endorse the endorser’, comes from flipping sides. It’s just me with a consumer hat on…out and out.
Did the title intrigue you? Did I hear you ask why? It’s pertinent really given the stage we have reached with Indian advertising. Today product vanity, as displayed by the ‘R.T.B’ (reason to believe) or then its ‘Support’, often creates anthropomorphic subjects external to the product & brand itself to prove a point. Sounds complicated? For long the very reason to buy…
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Sandhya Srinivasan
Charles Victor