Posts Tagged "cinema"

When vamps turned heroines & heroines turned vamps

Feb 29, 2012 | Sandhya Srinivasan | Emerging Indian, Storytelling

I was chatting up with an advertising colleague-turned-film producer about the recent success of The Dirty Picture. We were cruising through time and the women stereotypes we so well articulated 10 years ago. They helped clearly distinguish the Lakme skincare woman from the Ponds skincare woman & so on. We used women from Indian mythology freely as we did the characters depicted in Indian cinema. And well the changes as we chatted up today were palpable.

The trend really started more than 15 years ago. And one of my earlier posts did observe how the concept associated with classical beauties/heroines of yester years was often dismissed as conservative in todays age. Has The Dirty Picture changed anything? DKCS (‘Don’t know Can’t say’, as research feedback would exclaim). But it’s amusing how the ‘thinking actress’…
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Indian Cinema…riding a change of sensibilities? (A slice from the cinema pie by Sherly Mathew, Strategic Planner, L&K Mumbai)

Sep 30, 2011 | Sandhya Srinivasan | Culture Codes, In the name of Creativity

As young pseudo intellectuals waiting to join an advertising institute, we arrived with a certain aura around us. Living up to the stereotype – a weird dressing sense, self-created jargons, anthems of a different kind (read GMD and Sutta), gyan -  lots of gyan  and of course love for music and movies. And this is where we also took a good hard look at cinema.

Ah! but here comes the disclaimer (I know it should logically come in the beginning but then, logic main woh magic kahan)

I am no cinema expert with intelligent sounding views. I was just fortunate to be taught by a brilliant professor who asked us to explore World cinema while appreciating Indian cinema.  So what follows is my understanding/observation of what’s new and refreshing to see and be…
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