Posts Tagged "citizen activism"

Citizen Activism in Social Cause Brands: Selfish or Altruistic?


This is really not so much about a brand taking up cudgels for a cause, but brands getting created for a common cause. Today, many such cause-led initiatives (brands) activated in cities often build up their momentum in the social media space. And as each cause gets a fan page, it needs the multiplication of fans to make itself a success.

Can we with few measurement tools evaluate the correlation between the number of fans and those that implement the cause they sign up for? Do these causes qualify to be run again and again? Does it matter how many fans are on the page as long as people take action?

With social cause initiatives, there is only so much that one can gather to understand their sweet spots.

Curiosity on another upcoming movement…
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