Posts Tagged "Convenience Foods"

Will Indian women ever renounce their kitchen duties!!? Myth of Convenience & Myth Breakers

Sep 22, 2010 | Sandhya Srinivasan | Consumer Behavior, Culture Codes

I was watching Nigella Bites and was tempted to write this post. The joy & passion (and tons of sinful ingredients) that she uses to create any bite, virtually erases the very thought of taking short cuts while cooking. But the reality is that I don’t host any cookery shows & I wish every day had 48 hours. So shouldn’t ‘foods that ease the cooking time’ help??

In the garb of convenience, a slew of products have been launched in India over the years to simplify the woman’s life. From ready made atta (flour) to ready-to-eat. But a walk down the shopping aisle & a look at shelf movements, clearly indicates that every wife and mother is quick to separate the concept of CONVENIENCE from OVERSIMPLIFICATION.

When there are conversations about partnership with nurturers…
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