Posts Tagged "digital"

I spy: When you googled what did you search for?


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As another eventful year draws to an end, I saw the world becoming larger, crazier, more inquisitive, arrogant, aggressive, meaner and what not. It just expanded to include so much more and honestly I speak for myself when I say that I am awe-somed by the deluge of what is in store. I suppose much of the world’s populi is trying to simplifying things. Carefully wrapped in bookmarks, sharing select links and so on. Google search is one such thing. And ‘keyword search’ makes it so simple, that the word complexity needs to drop out of the dictionary.

Presenting google’s take on what the biggest thing in search in 2010. It’s cool really. Events happen. A context is created and people simply google that. If this isn’t the wave of homogeneity, I’m afraid I…
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Quod me nutrit, me destruit: Content vs. Time in the digital age


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Time is finite. Content infinite. The divaesque status of the virtual space is that the content keeps coming. Refreshing, Inspiring, Connecting, Shocking, Entertaining… The impact of content in this space is limitless. Ask any disaster management team and they will rave about the instant damage control that technology, specifically the internet & mobile telephony enables.  A couple of years back an American student found his way out of an Egyptian jail when he tweeted a single word, ‘Arrested!’. The message helped him network with his contacts who helped him out. Great way to rouse a movement. I wonder what Mahatma Gandhi or Matin Luther King could have done with such possibilities.

The ‘tickle and I’ll sneeze’ effect of this world, makes us so wired that it can be overwhelming how much there is to absorb…
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Privacy be damned! The new digital age of consumerism is delectable


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I continue to be enthralled by the vivid future that Hollywood sci-fi has painted for years. Populating that scenario is TED and a host of other visionaries &  products that seem to imply, that the future will have virtual highways that will read me, my emotions, my desires and what not. Of course, a lot of it is dependent on how much of my DNA I am willing to part with. And when the awesomeness of this technology gets embedded into some product/brand, then words like privacy & personal space get their moment of glory. For scores of people, brands interacting with them outside of specially designed boxes, like when surfing the net or on television or while reading up , are labeled intruders of privacy. For many others, they are a welcome change.…
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  • Sandhya Srinivasan
  • Charles Victor

 

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