Posts Tagged "film craft"

Indian Cinema…riding a change of sensibilities? (A slice from the cinema pie by Sherly Mathew, Strategic Planner, L&K Mumbai)

Sep 30, 2011 | Sandhya Srinivasan | Culture Codes, In the name of Creativity


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As young pseudo intellectuals waiting to join an advertising institute, we arrived with a certain aura around us. Living up to the stereotype – a weird dressing sense, self-created jargons, anthems of a different kind (read GMD and Sutta), gyan -  lots of gyan  and of course love for music and movies. And this is where we also took a good hard look at cinema.

Ah! but here comes the disclaimer (I know it should logically come in the beginning but then, logic main woh magic kahan)

I am no cinema expert with intelligent sounding views. I was just fortunate to be taught by a brilliant professor who asked us to explore World cinema while appreciating Indian cinema.  So what follows is my understanding/observation of what’s new and refreshing to see and be…
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