Posts Tagged "iAd"

Privacy be damned! The new digital age of consumerism is delectable


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I continue to be enthralled by the vivid future that Hollywood sci-fi has painted for years. Populating that scenario is TED and a host of other visionaries &  products that seem to imply, that the future will have virtual highways that will read me, my emotions, my desires and what not. Of course, a lot of it is dependent on how much of my DNA I am willing to part with. And when the awesomeness of this technology gets embedded into some product/brand, then words like privacy & personal space get their moment of glory. For scores of people, brands interacting with them outside of specially designed boxes, like when surfing the net or on television or while reading up , are labeled intruders of privacy. For many others, they are a welcome change.…
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  • Sandhya Srinivasan
  • Charles Victor

 

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