Posts Tagged "indian advertising"

The Good, Bad & Ugly of Indian Advertising. As told to Campaign India by Anil Nair, CEO, Law & Kenneth


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Circa Late 80s: Heard a jingle and warmed up to the brand. Liked the concept of relationships that leave memories and flourish through time & travel. Jingle: Kal bhi aaj bhi aaj bhi kal bhi. In yaadon ka safar toh ruke na kabhi. Brand: V.I.P Luggage

The headiness of poetry in Indian advertising or the importance of relationships hasn’t waned since. Joining this powerhouse of entertaining, creative, on your feet world was inevitable. And after 17 years of enjoying the hits & misses, highs & lows, I don’t feel a veteran at all in an industry where the average age is around 30.

My professional life started after the great economic liberalization but the impact of the same had a lot to do with how the industry progressed thereafter. A…
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