Posts Tagged "integrated marketing"

When 3-D digital world meets our 3-D real world: It’s about feelings & emotions afterall


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Excited with an idea that’s campaignable, advertising folks have often expounded 360° or consumer surround as the edge, to cut through the clutter. By looking at moments in the consumers life that is yet unexploited, most brands have tried to locate meaningful sweet spots. To amplify the surround, brands have often been spurred to use multi media, retail blitzkrieg etc, which also spreads media monies thin. But today there is a new dimension that doesn’t ask for your effort, as the format itself creates ‘wholesome experiences’ making it memorable: 3-D

3-D is not new to us. Our real world has been 3-D is every way; be it visual, tactile or auditory. The tsunami was a case in point. Nothing as spectacular and dramatic has been seen live, though with cataclysmic implications. In the entertainment world…
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  • Sandhya Srinivasan
  • Charles Victor

 

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