Posts Tagged "Narratives"
When vamps turned heroines & heroines turned vamps
I was chatting up with an advertising colleague-turned-film producer about the recent success of The Dirty Picture. We were cruising through time and the women stereotypes we so well articulated 10 years ago. They helped clearly distinguish the Lakme skincare woman from the Ponds skincare woman & so on. We used women from Indian mythology freely as we did the characters depicted in Indian cinema. And well the changes as we chatted up today were palpable.
The trend really started more than 15 years ago. And one of my earlier posts did observe how the concept associated with classical beauties/heroines of yester years was often dismissed as conservative in todays age. Has The Dirty Picture changed anything? DKCS (‘Don’t know Can’t say’, as research feedback would exclaim). But it’s amusing how the ‘thinking actress’…
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Is this what they call love?
Sometimes a story begins somewhere…it travels its journey…and starts meaning different things to many people. Little things in it fuel your imagination. The unspoken words…the ones spoken aloud…a glance…stolen moments…the furiously emotional outburst & then a forgiving smile… Just so much a story can tell. Isn’t this the way most memorable stories leave their indelible mark?
It isn’t about creating a fantasy world. It’s just about the fluidity of emotions. And no matter how outstanding your insight is, only the brushstrokes by a master craftsman can take it from good to sublime. At the times when he passionately crafts the story. How amazing then it is, to be a storyteller!
Movies in India especially in the recent times have deliberately played out through intelligent cinema. A refreshing change undoubtedly. But for the simple folks…
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Optimistic Storytelling
Well what could’ve prompted this title? All advertising is optimistic about the manufacturers’ product or consumer’s future right? At the end of the day it plugs a need gap, sometimes gives an average product a second chance, makes bald people buy hair fortifying shampoo and so on. Of course most advertising is full of bubbling optimism. But there are a few that catch your eye and well just make you feel like you are reading a news article through rose tinted glasses.
This video came from a colleague (thanks An Roy) & triggered me really. I couldn’t resist sharing how simply they have woven the burst of happiness that comes from glugging a Coca Cola, into something endearing. It is merely another perspective. lighter, more evocative…and countering a very palpable and aggressive daily bombardment…
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When Harry Potter wrote a 29-yr olds’ screenplay
I had a teammate who told me that we live by scripts. Not like the Truman show, but more like little chapters that get ingrained in our minds from our childhood which dictate our behavior & expectations. These are based on experiences, stories we’ve heard at bed time, encounters in our social space, tales that others have told us…all of which has built our life’s screenplay.
I can’t argue that. Because a few years ago when I was making a point on a skin cream brand, I chose to use ‘Snow White & the 7 dwarfs’ as an example to visualize the power of bewitchment. And one woman’s war against the other to be the fairest of them all. It was also to reiterate the way many of the brands’ consumers possibly stereotyped women.…
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