Posts Tagged "Optimism"

Optimistic Storytelling


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Well what could’ve prompted this title? All advertising is optimistic about the manufacturers’ product or consumer’s future right? At the end of the day it plugs a need gap, sometimes gives an average product a second chance, makes bald people buy hair fortifying shampoo and so on. Of course most advertising is full of bubbling optimism. But there are a few that catch your eye and well just make you feel like you are reading a news article through rose tinted glasses.

This video came from a colleague (thanks An Roy) & triggered me really. I couldn’t resist sharing how simply they have woven the burst of happiness that comes from glugging a Coca Cola, into  something endearing. It is merely another perspective. lighter, more evocative…and countering a very palpable and aggressive daily bombardment…
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