Posts Tagged "social cause"
What’s the next big social cause? Maybe it’s a small lesson in humility!
Is social cause the next hot button in gathering customers or a genuine subscription to life altering moments? ‘Goodness advertising’ started way back as a ploy to make brands integral to life. The simplest story was told as an infomercial with a closure that seemed to imply, that the brand cared. It said ‘Issued in public interest….’. Interesting way to appropriate a real need, by being useful. In the last few years many brands have got bolder in this expression. Lifebuoy soap in a very mature market moved out of ‘germkill for men @ sport’ to a family health care promise. While the trend was to empower kids, Lifebuoy made them mini-NGOs. Quite refreshing and believable given that it was the kids who took to the streets to clean up the mess, as they were…
Read More
Citizen Activism in Social Cause Brands: Selfish or Altruistic?
This is really not so much about a brand taking up cudgels for a cause, but brands getting created for a common cause. Today, many such cause-led initiatives (brands) activated in cities often build up their momentum in the social media space. And as each cause gets a fan page, it needs the multiplication of fans to make itself a success.
Can we with few measurement tools evaluate the correlation between the number of fans and those that implement the cause they sign up for? Do these causes qualify to be run again and again? Does it matter how many fans are on the page as long as people take action?
With social cause initiatives, there is only so much that one can gather to understand their sweet spots.
Curiosity on another upcoming movement…
Read More
Subscribe
-
Sandhya Srinivasan
Charles Victor