I had a teammate who told me that we live by scripts. Not like the Truman show, but more like little chapters that get ingrained in our minds from our childhood which dictate our behavior & expectations. These are based on experiences, stories we’ve heard at bed time, encounters in our social space, tales that others have told us…all of which has built our life’s screenplay.
I can’t argue that. Because a few years ago when I was making a point on a skin cream brand, I chose to use ‘Snow White & the 7 dwarfs’ as an example to visualize the power of bewitchment. And one woman’s war against the other to be the fairest of them all. It was also to reiterate the way many of the brands’ consumers possibly stereotyped women.… Read More
Any one who has grown up in Mumbai and is even in his/her early 20s today would resonate with all of the above. In fact folks from Delhi, Kolkata, Chennai, Bangalore… would all have their teeny memory boxes stuffed with some of life’s simplest pleasures.
Why I quote the cities is because these very metropolitan shiny spaces have lost much of their sheen. What with most of these small sweet treats becoming almost extinct or even relegated to pockets of the city! Why does urbanization wipe out the real joys of life? And bring in pleasures that surely surprise, shock & awe and wow us but don’t build sweet bonds? Will the 9-yr old city bred of today remember (15 years from now) standing inside the airport waving goodbye as his Dad’s flight took… Read More