Posts Tagged "Visual Imagery"

Catch ‘em young. Says Aheibam Prahlad, an indulgent observer & Copy Grp Head, L&K delhi


My son doesn’t know how to read ABC. He can’t count up to 20. That is because he hasn’t started learning them. He attends a play group alright but all that they do there is eat, pray and be loved when they are not singing and playing in the ball pool or the slides.

The fact that he doesn’t know ABC doesn’t mean he can’t read! Flash a bar of chocolate in front of him and he’ll scream Cadbury.  It’s not that he calls every chocolate by that name. He knows the difference when you tease him with a Nestle bar or an M&M’s pack. It was when he started asking for “Kellogg’s Cornflakes” when I realised that it’s wrong to presume that the entire half of your advertising money goes waste. Seriously speaking, we…
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What if you could not see Baywatch, but just read about it!?!


Read about Baywatch!? Aaha! For scores of beach & beauty fans, it would surely be a serious let down. It needs a literate mind to read & absorb but just a blink of an eye to imprint a memorable image. I can remember many verses that eulogize pictures. The oldest among them being: A picture speaks a 1000 words. In a book by Leonard Shlain, titled ‘The Alphabet versus the Goddess’, the author explains the peace that reigned over most ancient cultures which reveled in visual imagery. It was also defined as the time when the feminine form was revered. Often associated with the right brain it was the centre of creativity, was holistic, followed the oral tradition and was intuitive. Then wars were fought when the ‘written word’ claimed superiority over the ‘image’.…
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